Today we wake to new restrictions that impact the way we interact with each other and go about our everyday life. These new restrictions not only effect our working lives and day to day routine, but also impact our sporting clubs.
For many of us, we join a sports club not just for the competition, but for the sense of belonging we gain. Our clubs and associations can bring us some of our best memories in life, we often meet our closest friends and form lifelong bonds.
So, what happens to our sports clubs now that we can no longer hold competitions, training days or social gatherings? Do our members simply disappear, or do they wait out these hard times? Will they continue to pay their membership, or will they move on and not return until the hard times have passed?
The answer lies within the club’s ability to maintain the connection with their members. Research shows that social support during life’s hardships lowers the risk of mental health related disorders developing. The importance of belonging is a key factor in staying healthy both physically and mentally. Sports and Community groups play a critical role in the mental health space.
So since much of the world is focused on online relationships and social networks, why not incorporate this into your club’s relationship strategy. These days, technology is available to let you record and share information, which means that you can continue to communicate and build relationships even if you’re working at home alone.
Below is a list of ideas that you club could use to continue to build the relationship with our clubs and members: